WHY SOCIAL MEDIA IS IMPORTANT FOR BUSINESS
Social media marketing is a powerful way for businesses to reach customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and LinkedIn, you could be missing our on potential customers. A great marketing strategy on social media can bring huge success to your business, creating amazing brand awareness and driving sales.
Top 5 reasons why you need social media for your business;
Create brand awareness
Connect with your audience
Increase traffic to your site
Advertising with greater reach
Drives leads and sales
THE PLATFORMS
Using Facebook for Social Media Marketing
Facebook as with all of the social media platforms, require an active social media marketing strategy. Start by creating a Facebook Business Fan Page which is visually stimulating and then having a constant stream of images, videos and written articles for posts. Organically pages will generally move slow but with the right strategy this is not always the case. With great content and effectively applying Facebook Ads you could be reaching millions of potential customers in no time.
Using Instagram for Social Media Marketing
Content on Instagram is simply more shareable and easier to understand than other types of content. In order to capture the attention of that audience create content that is not only engaging but also shareable for your target audience. Now that Facebook owns Instagram its is easier than ever to post across multiple platforms. For Instagram you are going to need to dedicate a hour a day minimum to add a post and interact. Using the correct techniques can boost followers and engagement.
Using Twitter for Social Media Marketing
Twitter is the platform that lets you broadcast your thoughts and updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible to nurture and build your following. Twitter is something that can be done on the move which makes it easier to fit into the daily business routine.
Using YouTube for Social Media Marketing
YouTube is number one for creating and sharing video content and can be an incredibly powerful social media marketing tool. Set up a YouTube channel and begin posting videos. To have a successful channel and videos try to stay away from viral videos and focus on creating useful, instructive or promotional videos. YouTube is owned by Google so don’t underestimate the ranking benefits of having well key-worded video content that is engaging.
Using LinkedIn for Social Media Marketing
LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals. You need to create a business page which needs to created under an active user similar to Facebook page admins. Posts and recommendations makes your business appear more credible and reliable for new customers.
Using Google Plus for Social Media Marketing
Google+ entered the scene as a Facebook competitor but now serves a more niche audience. It won't work for everybody, but some communities are very active on Google+. On Google+ you can upload and share photos, videos and links. With the releases of Google Hangout and the Google my business updates its never been easier to get well ranking content and information. Google is the most used search engine in the world which can only help with ranking.
THE PROCESS
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Assign a Dedicated Social Media Manager
You will be assigned a dedicated social media manager to develop your strategy and execute it. This person will learn your business and be your primary contact. You will be able to communicate with your social media manager daily via email or schedule a call at a time that is convenient for the both of us.
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Develop a Social Media Strategy Specific to You
The first step we will take with your campaign is to perform research and develop your strategy. We will do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We will also develop advertising strategies and funnels for your campaign to show you the roadmap to success.
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Develop Content Calendars and Advertisements
Once you agree on the strategy we develop, we will start execution. We will develop social media content and advertisements unique to your brand. For quality assurance, this content can be prepared in a monthly content calendar. You will have an opportunity to review and approve before anything goes live.
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Growth Optimization and Daily Maintenance
Our social media marketing services includes daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 hours. In addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your channels.
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Reporting and Communication
Your social media manager will prepare monthly reports for you to review. You will also have 24/7 access to our reporting software to view your campaign’s progress at any time. In terms of meetings, we can schedule weekly, biweekly, or monthly meetings to discuss progress
HOW ALIGNED DIGITAL PROVIDES SOCIAL MEDIA MARKETING
We offer full-service social media management services. Transform your social media presence with high-quality content, daily activity, and increasing followers. Our social media advertising services are proven to accelerate growth. By advertising through social media, 100% of our clients have seen results at lower costs than before.
WE PROVIDE THE FOLLOWING SERVICES;
Page creation and management
Daily/ weekly/ monthly scheduled posts
Creation of content (images/video/text)
Ad Creation with analytical reports
