COST OF A WEBSITE UK 2018
HOW MUCH DOES THE AVERAGE WEBSITE COST?
PROFIT IN BRAND
Having a website that you’re proud of and which accurately reflects your brand is one of the most important aspects of any business. Research has even suggested that having a website can increase turnover by around 45%. Despite this, it is estimated that around two million UK businesses still don’t have one.
Websites are a crucial part of a small business or startup but businesses are understandably careful about how they spend their money, particularly in the startup phase.
When considering website costs we need to carefully consider website design cost as well as website development costs, the cost of running a website, website maintenance costs, and more. Aligned Digital remove all of the excess costs and provide a pay per month website package that is bespoke and customized to your needs.
CONSIDER ALL THE ELEMENTS
There are multiple elements to building a website. When asking how much does it cost to set up a website, we need to look at each of these variables in more detail. We also need to consider them in the context of the type of website you need. A complex shopping website with ecommerce functionality will have different costs compared to a very basic tradesperson’s website which is about advertising and contact.
When considering the cost of a website its important to remember all of the elements involved which combine to make the cost of a website. We have broken this down into two simple categories;
- Upfront Costs consisting of project management, design, development, hosting & domain registration.
- Ongoing Costs consisting of monthly hosting, SEO management, Advertising & New content/ images.
UPFRONT COSTS
Basic website costs
In your basic website costs you need to consider the primary function of your site. A basic site has limited functionality, but it can be an excellent platform for showcasing your business and acting as a portal for enquiries.
For basic websites you should not need to pay at the top end of the range.On top of this you will need to account for the basic costs of hosting and a domain.
Business website costs
In Advanced websites you need to pay for additional size, and possibly some ecommerce or interactive functionality. These websites typically need to be a bit more flexible than a basic website. Again, try to think of future business development and not just today in your design. Furthermore you want to be sure your website is mobile friendly.
Business website costs
The cost of ecommerce websites can vary massively. The price is impacted by the number of items you want to stock, and the number of varieties of each item that are available.You can expect an ecommerce web design to include an order management system, delivery tracking functionality and a live chat facility, in addition to the features included in a small business website.
ONGOING COSTS
How much does it cost to run a website? Whether you’re opting for a very basic small business website, or need something with both ecommerce and bespoke functionality, there are certain fundamental costs. These answer the basic question ‘how much does it cost to have a website?’The features below will need to be included in your website running costs:
Domain Hosting
Domain names vary in cost according to their type. However, domains are generally a very cheap element of your overall website costs. The more popular the name, the more expensive it will be. Hosting is the process of your site being hosted on a web server. Every website needs to be hosted on a web server. Hosting a website makes it accessible via the web. It basically means renting or buying some ‘space’ on the internet, ie. some bandwidth. Fully understanding what hosting means is not necessary, but you should know that your website will need it in some form.
Search Engine Optimisation (SEO)
SEO stands for Search Engine Optimisation. It’s the process of making a site the best that it can be in terms of search engines. Search engines give preference to sites that load fast and offer the information that people are searching for, amongst other things. It’s a good idea to ask your web design company if they offer SEO services as part of the package. For websites with a lot of content consider getting thr agency that specialises in SEO to take a look through your site once every couple of months to ensure that it remains well-optimised. This will ensure that your site is ranked well by Google.
Maintenance
The best and most cost-effective websites are those that adapt, change, and grow. Maintenance should therefore be considered invaluable as it keeps your site current and functional for your website visitors. Website maintenance will depend on the scale of the package you want. It is advisable to use the same web designer as you had for the website creation if possible.
Content and images
Content won’t necessarily be included on an ongoing basis. You can choose to provide your own content and images, which will keep costs lower. Remember that your website is never really ‘finished’, even when you are happy with how it looks and works. Make sure that you update it in some form or another on a regular basis, in order to keep your audience interested and to appear on google searches.
STILL CONFUSED?
Website Price Comparison UK
BASIC WEBSITE
Typical Features : 1-5 pages, Template Design, Hosting & domain, Basic SEO
Ideal For : Self-employed workers, Small businesses in traditional industries, Best for those who do not need to update their content regularly
Average UK Cost :
£300 - 600 upfront
£30-£100 ongoing
Aligned Digital Cost :
No Upfront cost
£25 per month
BUSINESS WEBSITE
Typical Features : 1-15 pages, Custom Design, Hosting & domain, Advanced SEO
Ideal For : Start up Businesses , Established Corportations, Best for those who need to update their content regularly
Average UK Cost :
£500 - 1500 upfront
£50-£200 ongoing
Aligned Digital Cost :
No Upfront cost
£50 per month
ECOMMERCE WEBSITE
Typical Features : Unlimited pages, Custom Design, Hosting & domain, Advanced SEO, Product Updates
Ideal For : Any business looking to sell online, Start up to corporate business, Best for those who have a clear vision of thier goal
Average UK Cost :
£2000 - £10000 upfront
£100-£500 ongoing
Aligned Digital Cost :
Custom Plan
Custom Pricing
| Type of site | Typical Features | Ideal For | Average UK Cost | Aligned Digital Cost |
|---|---|---|---|---|
| Basic | 1-5 pages Template Design Hosting & domain Basic SEO |
Self-employed workers Small businesses in traditional industries Best for those who do not need to update their content regularly |
£300 - 600 upfront £30-£100 ongoing |
No Upfront cost £25 per month |
| Business | 1-15 pages Custom Design Hosting & domain Advanced SEO |
Start up Businesses Established Corporations Best for those who need to update their content regularly |
£500 - 1500 upfront £50-£200 ongoing |
No Upfront cost £50 per month |
| Ecommerce | Unlimited pages Custom Design Hosting & domain Advanced SEO Product Updates |
Any business looking to sell online Start up to corporate business Best for those who have a clear vision of their goal |
£1000 - 2500 upfront £100-£200 ongoing |
No Upfront cost £100 per month |
| Custom Solution | Unlimited pages Custom Design Custom Development Advanced SEO |
Any business looking to sell online Start up to corporate business Best for those who have a clear vision of their goal |
£2000 - £10000 upfront £100-£500 ongoing |
Custom Plan Custom Pricing |
FAQ
Communication is the key to making the web design process as streamlined as possible. You need to know exactly what you’re getting from your web designer, and they in turn should know exactly what you expect of them.
-
Q - Do you arrange buying the domain name and hosting for the site, and is this included in your quote?
-
A - All of the Aligned Digital website prices include domain name registration and hosting.
-
Q - How easy will it be for me to report on and update my website? If it requires specialist knowledge, will you provide training for myself and my staff?
-
A - Our customer support form is the easiest way to report issues and providing knowledge and training to our customers is one of our strongest philosophies
-
Q - Will there be any ongoing costs for general site maintenance?
-
A - The Aligned Digital websites all include free maintenance each month.
-
Q - Will the site be mobile responsive?
-
A - Every site we build is mobile responsive as we beleive this is an industry standard
-
Q - Will you provide content and imagery for the site, or should I provide it?
-
A - Content images can be provided by you or we will create it for you which will be discussed during the planning phase of the project